The emerging innovation culture of the Winston-Salem/Forsyth County region is thriving. Having invested heavily with public and private capital to develop the physical infrastructure and entrepreneurial pipeline, community leadership wish to excel the creation of new businesses and jobs. The challenge our city faces is how to do this in a way that provides equitable opportunities for all citizens and enriches the totality of the city.
HUSTLE Winston-Salem exists to facilitate and promote a more inclusive entrepreneurial ecosystem by working with both entrepreneurs and community stakeholders. We focus on and advocate for those that are most at-risk for systematic exclusion or marginalization in the local innovation economy:
People of Color including but not limited to Black/African-American, Hispanic/Latinx, Asians, Native Americans, and immigrant
Women of all races, ages, classes, backgrounds, and education levels
Marginalized Neighborhoods for whom entrepreneurial development can serve as a catalyst for needed economic growth or that at risk for gentrification
For this to happen, the emerging ecosystem must build inclusive thinking and strategies into its foundation. We must support entrepreneurs from all backgrounds and create a genuinely level playing field. This involves understanding, and then, addressing the barriers faced by different people groups. It is about unleashing the potential to create a more sustainable future with no entrepreneur left behind.
Independent Nonprofit Consultant, Owner
Tony & Toni Productions, Owner
Small Business Center at Forsyth Technical Community College, Director
Royalty Marketing, Owner & Chief Creative Strategist
Center for Leadership and Organizational Excellence,
North Carolina A&T State University, Interim Director
J. Matthew Williams
Hudson River Trading,
Chief Diversity Officer
Woke & Well Studios, Owner
In the spirit of its roots, the organization was created for a diverse community of entrepreneurs by a diverse entrepreneurial thought-force.
C. Fay Horwitt | Daryl Shaw | J. Matthew Williams
Kellie P. Easton | Magalie Yacinthe | Tonya Sheffield