The emerging innovation culture of the Winston-Salem/Forsyth County region is thriving. Having invested heavily with public and private capital to develop the physical infrastructure and entrepreneurial pipeline, community leadership wish to excel the creation of new businesses and jobs. The challenge our city faces is how to do this in a way that provides equitable opportunities for all citizens and enriches the totality of the city.



HUSTLE Winston-Salem exists to facilitate and promote a more inclusive entrepreneurial ecosystem by working with both entrepreneurs and community stakeholders. We focus on and advocate for those that are most at-risk for systematic exclusion or marginalization in the local innovation economy:

People of Color including but not limited to Black/African-American, Hispanic/Latinx, Asians, Native Americans, and immigrant

Women of all races, ages, classes, backgrounds, and education levels

​Marginalized Neighborhoods for whom entrepreneurial development can serve as a catalyst for needed economic growth or that at risk for gentrification



For this to happen, the emerging ecosystem must build inclusive thinking and strategies into its foundation. We must support entrepreneurs from all backgrounds and create a genuinely level playing field. This involves understanding, and then, addressing the barriers faced by different people groups. It is about unleashing the potential to create a more sustainable future with no entrepreneur left behind.


Magalie Yacinthe

Executive Director

YES Strategies & Solutions, CEO

SO-IN Forsyth, Owner


Kellie Easton

Board Chairwoman

Easton Reid Strategy Group, CEO Action4Equity, Executive Director

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Allan Younger

 Board Vice-Chairman

NC IDEA,Senior Director of Programs

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Kellie Easton

Toni Barnes

Board Secretary

Building the Boss, Owner

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Lea Metz 

Independent Nonprofit Consultant, Owner

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Daryl Shaw

Royalty Marketing, Owner & Chief Creative Strategist

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Janet Carlson

Center for Leadership and Organizational Excellence, 

North Carolina A&T State University, Interim Director

Kellie Easton

J. Matthew Williams


Leadership Trainer

Woke & Well Studios, Owner


Santiago Ramos 

 Community Organizer

Startup Studio

Philms, Owner


Tasia S. Wilson

 Executive Administrator

Community Connector

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In the spirit of its roots, the organization was created for a diverse community of entrepreneurs by a diverse entrepreneurial thought-force.

C. Fay Horwitt | Daryl Shaw | J. Matthew Williams

 Kellie P. Easton | Magalie Yacinthe | Tonya Sheffield