EQUITABLE & ABUNDANT
FUTURE FOR ALL

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VALUES

Everything we do is aligned with our core values: INCLUSION, equity, diversity, innovation, growth, community, and trust.

DIFFERENCE

We leverage creative strategies and community partnerships to deliver HIGH-MPACT programs and support services.

MISSION

To help grow the local economy by accelerating underrepresented entrepreneurs with a focus on women, people of color, and marginalized business districts.

VISION

A thriving city where all citizens have an equitable opportunity to achieve economic prosperity through entrepreneurship.

OUR WHY

We believe that anyone with a great idea can succeed in a community with equitable access to resources, education and support.

 PROMISE

In all our work, we are equally as committed to scaling people and community trust, as we are to businesses and bottom-lines.

THE
BEGINNING

Since its inception HUSTLE Winston-Salem was and continues to be a force of positive turbulence as we challenge and shape systems, share stories as a way to expose barriers and work towards bridging the gap of entrepreneurial inequality, and provide resources to women, people of color, and those in marginalized business districts.

THE
CHALLENGE

The emerging innovation culture of the Winston-Salem/Forsyth County region is thriving. Having invested heavily with public and private capital to develop the physical infrastructure and entrepreneurial pipeline, community leadership wish to excel the creation of new businesses and jobs. The challenge our city faces is how to do this in a way that provides equitable opportunities for all citizens and enriches the totality of the city.

THE
SOLUTION

For this to happen, the emerging ecosystem must build inclusive thinking and strategies into its foundation. We must support entrepreneurs from all backgrounds and create a genuinely level playing field. This involves understanding, and then, addressing the barriers faced by different people groups. It is about unleashing the potential to create a more sustainable future with no entrepreneur left behind.

HUSTLE FOR 
ALL OF US

STARTED FROM THE BOTTOM

HUSTLE Winston-Salem originally launched as a prototype of the Inclusive Entrepreneurship cluster, a part of the EmcArts Community Innovation Lab convened by the Kenan Institute for the Arts, the Winston-Salem Foundation, and the Arts Council of WS/FC. At the end of the lab it was determined by cluster participants that due to the tremendous response from the community and a continuing need, the work of HUSTLE Winston-Salem should and would continue.

 
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We believe that anyone with a great idea can succeed in a community with equitable access to resources, education and support. In all our work, we are equally as committed to scaling people and community trust. We envision a thriving city where all citizens have an equitable opportunity to achieve economic prosperity through entrepreneurship.

HUSTLE organization was created for a diverse community of entrepreneurs by a diverse entrepreneurial thought-force. Founders pictured: Magalie Yacinthe, Kellie P. Easton, C. Fay Horwitt, Daryl Shaw, J. Matthew Williams, Tonya Sheffield

OUR TEAM OF HUSTLERS

 
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YES Strategies & Solutions, CEO

SO-IN Forsyth, Owner

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Magalie Yacinthe

Executive Director

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Building the Boss, Owner

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Toni Barnes

Associate Director

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Sheridan Watkins

Operations Coordinator

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Thomandez Douthit

Program Coordinator

Tasia S. Wilson

Community Connector

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Tasia S. Wilson

 Executive Administrator

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Easton Reid Strategy Group, CEO Action4Equity, Executive Director

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Kellie Easton

Board Chairwoman

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NC IDEA,Senior Director of Programs

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Allan Younger

Board Vice-Chairman

Santiago Ramos

Community Organizer Startup Studio 

Philms, Owner

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Santiago Ramos

Board Member

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Royalty Marketing, Owner & Chief Creative Strategist

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Daryl Shaw

Board Member

Janet Carlson

Center for Leadership and Organizational Excellence, North Carolina A&T State University,  Interim Director

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Janet Carlson

Board Member

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LifeLabs, Leadership Trainer 

Woke & Well Studios, Owner

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Matthew Williams

Board Member

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Independent Nonprofit Consultant, Owner

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Lea Metz

Board Member