EQUITABLE & ABUNDANT
FUTURE FOR ALL
SCROLL
THE
BEGINNING
Since its inception HUSTLE Winston-Salem was and continues to be a force of positive turbulence as we challenge and shape systems, share stories as a way to expose barriers and work towards bridging the gap of entrepreneurial inequality, and provide resources to women, people of color, and those in marginalized business districts.
THE
CHALLENGE
The emerging innovation culture of the Winston-Salem/Forsyth County region is thriving. Having invested heavily with public and private capital to develop the physical infrastructure and entrepreneurial pipeline, community leadership wish to excel the creation of new businesses and jobs. The challenge our city faces is how to do this in a way that provides equitable opportunities for all citizens and enriches the totality of the city.
THE
SOLUTION
For this to happen, the emerging ecosystem must build inclusive thinking and strategies into its foundation. We must support entrepreneurs from all backgrounds and create a genuinely level playing field. This involves understanding, and then, addressing the barriers faced by different people groups. It is about unleashing the potential to create a more sustainable future with no entrepreneur left behind.
VALUES
Everything we do is aligned with our core values: INCLUSION, equity, diversity, innovation, growth, community, and trust.
DIFFERENCE
We leverage creative strategies and community partnerships to deliver HIGH-MPACT programs and support services.
MISSION
To help grow the local economy by accelerating underrepresented entrepreneurs with a focus on women, people of color, and marginalized business districts.
VISION
A thriving city where all citizens have an equitable opportunity to achieve economic prosperity through entrepreneurship.
OUR WHY
We believe that anyone with a great idea can succeed in a community with equitable access to resources, education and support.
PROMISE
In all our work, we are equally as committed to scaling people and community trust, as we are to businesses and bottom-lines.
HUSTLE FOR
ALL OF US
STARTED FROM THE BOTTOM
HUSTLE Winston-Salem originally launched as a prototype of the Inclusive Entrepreneurship cluster, a part of the EmcArts Community Innovation Lab convened by the Kenan Institute for the Arts, the Winston-Salem Foundation, and the Arts Council of WS/FC. At the end of the lab it was determined by cluster participants that due to the tremendous response from the community and a continuing need, the work of HUSTLE Winston-Salem should and would continue.
We believe that anyone with a great idea can succeed in a community with equitable access to resources, education and support. In all our work, we are equally as committed to scaling people and community trust. We envision a thriving city where all citizens have an equitable opportunity to achieve economic prosperity through entrepreneurship.
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HUSTLE organization was created for a diverse community of entrepreneurs by a diverse entrepreneurial thought-force. Founders pictured: Magalie Yacinthe, Kellie P. Easton, C. Fay Horwitt, Daryl Shaw, J. Matthew Williams, Tonya Sheffield
OUR TEAM OF HUSTLERS
YES Strategies & Solutions, CEO
SO-IN Forsyth, Owner
Magalie Yacinthe
Executive Director
Building the Boss, Owner
Toni Barnes
Associate Director
Sheridan Watkins
Administrative & Operations Coordinator
Thomandez Douthit
Program Coordinator
Easton Reid Strategy Group, CEO Action4Equity, Executive Director
Kellie Easton
Board Chairwoman
NC IDEA,Senior Director of Programs
Allan Younger
Board Vice-Chairman
Community Organizer Startup Studio
Philms, Owner
Santiago Ramos
Board Member
Royalty Marketing, Owner & Chief Creative Strategist
Daryl Shaw
Board Member
Center for Leadership and Organizational Excellence, North Carolina A&T State University, Interim Director
Janet Carlson
Board Member
LifeLabs, Leadership Trainer
Woke & Well Studios, Owner
Matthew Williams
Board Member
Independent Nonprofit Consultant, Owner
Lea Metz
Board Member